Go4WhatsUp: the WhatsApp CRM where an AI agent answers first
Customers write on WhatsApp in their own language, at any hour. Go4WhatsUp's AI agent, Nova, answers the routine ones from your own knowledge base, drafts the harder ones for your team, translates every conversation both ways, runs the recurring jobs on autopilot and sends the owner one message at the end of the day. Underneath it: a shared multi-agent inbox, catalogue and payments in the chat, broadcast campaigns, and two-way sync with Odoo, Shopify, Zoho, HubSpot and Salesforce — on the official WhatsApp Business API, built and run by Inwizards.
What an AI WhatsApp CRM does that a messaging tool cannot
A WhatsApp tool sends broadcasts and shows an inbox; a person still reads every message. Go4WhatsUp starts from the same foundation — one inbox for the whole team, Meta-approved templates, catalogue, payment links, CRM sync — and puts an AI on top that does the reading and the first reply: in the customer's language, from your own answers, around the clock, with a clean handover to a person when it should not decide. The owner stops watching a screen and reads a nightly brief instead. It is the product we built, sell and support ourselves.
The foundation
Shared multi-agent inbox with assignment rules, Meta Catalog and in-chat payments, broadcast campaigns with delivery and click tracking, no-code automation flows, a kanban of every lead, and native two-way sync with Odoo, Shopify, Zoho CRM, HubSpot, Salesforce, Razorpay, Shiprocket and Google Sheets.
The AI on top
Nova answers first-touch and FAQ messages. Drafts replies for agents. Writes campaign copy. Translates both ways across 100+ languages. Runs recurring jobs on autopilot. Briefs the owner nightly. Escalates when unsure.
Who it is for
Retail and e-commerce, pharmacies and clinics, restaurants, real estate, schools, travel and professional services in India, the GCC, the UK and Europe — teams of one to fifty agents whose customers already live on WhatsApp.
What the AI does, in the order a business feels it
Every one of these runs on your own answers, your own products and your own customer history. Nothing generic.
Answers first
Nova replies to first-touch messages and routine questions from the knowledge base you give it — hours, prices, stock, order status, policies — in seconds, at any hour. Anything it is not confident about goes to a person with the context attached, so the customer never repeats themselves.
→Drafts for your team
On the conversations that need a human, the AI drafts the reply — including the upsell, the payment link or the gift suggestion — and the agent reviews, edits and sends. Faster responses from a smaller team, in your tone.
→Translates both ways
The customer writes in Arabic, Hindi, Spanish, German or any of 100+ languages; your agent reads and replies in English; the customer sees only their own language. Included on every plan, not an add-on.
→Writes the campaign
Give it the offer and the audience; the AI drafts the Meta-template copy for the broadcast, in the languages your lists speak, ready for approval.
→Runs the recurring jobs on autopilot
Assign every recurring job once: cart recovery, refill and renewal reminders, first-touch replies to the AI; complaints, restock and big discounts to named people. The AI handles its share, routes the rest to the right person on WhatsApp, and interrupts the owner only for the calls only they can make.
→Briefs the owner every night
One WhatsApp message at the end of the day: revenue made, what the team did, what needs a yes. The dashboard attributes every conversation to an outcome and tells you what to do next week.
→Talks to other AI
Go4WhatsUp exposes an MCP server, so an assistant like Claude can read conversations, look up customers and send approved messages under scoped permissions — the same pattern Inwizards builds for clients' own systems.
→Why it was us that built it
Through the 2010s WhatsApp became the front door of business for the companies we worked with, and all of it was being handled by hand: someone's phone, someone's memory, messages missed at busy hours and forgotten overnight. We built our own product for it rather than integrating someone else's — our uptime, our support queue, our name on every message that did or did not go out. That ownership is why the AI in Go4WhatsUp was designed to earn trust (right tone, right moment, clean handover) rather than to show off, and why the same team now builds AI agents inside other businesses' live operations.
Our own product
One of three products Inwizards has shipped, alongside OnlineeMenu — whose WhatsApp ordering runs on Go4WhatsUp — and the Amazon Connector for Odoo.
Automation has to earn trust
An automated reply that feels robotic, arrives at the wrong moment, or cannot hand over to a human does more harm than silence. Tone, timing and a path to a real person are product decisions we made from live conversations, not theory.
The same AI, for your business
Nova is built the same way as the AI agents and WhatsApp MCP servers we deploy for clients: your knowledge, your tone, your escalation rules.
Go4WhatsUp AI WhatsApp CRM — FAQ
A messaging tool sends and receives. Go4WhatsUp puts an AI agent, Nova, inside the shared inbox: it answers routine questions from your own knowledge base in the customer's language, drafts replies for your team on the harder ones, writes campaign copy, translates every conversation both ways, and hands over to a person when it is unsure. The inbox, catalogue, payments, broadcasts and CRM sync are the foundation; the AI is what lets a small team handle a large customer base.
Four things, included on every plan: auto-reply to first-touch and FAQ questions; drafted replies that an agent reviews and sends; campaign copy written from your products and offers; and two-way auto-translation across 100+ languages so the customer reads Arabic or Hindi while your agent reads English. Nova escalates to a human whenever it is not confident.
You assign every recurring job once — cart recovery, refill reminders, first-touch replies to the AI; complaints, restock and big discounts to named people. The AI handles its share, routes the rest to the right person on WhatsApp, and interrupts the owner only for the decisions only they can make. At the end of the day the owner receives one WhatsApp message: revenue made, what the team did, what needs a yes.
Yes. Go4WhatsUp is the WhatsApp layer on top of your existing stack, not a replacement for it: two-way, real-time sync with Odoo, Shopify, Zoho CRM, HubSpot, Salesforce, Razorpay, Shiprocket, Google Sheets and the Meta Catalog, without Zapier. An order confirmed in WhatsApp lands in Odoo; a contact updated in Zoho is current in the inbox.
Yes. Go4WhatsUp runs on the official WhatsApp Business API, with Meta-approved templates for broadcasts, opt-in management, and consent and retention controls for GDPR and India's DPDP Act. Product details, pricing and the free plan are on go4whatsup.com.
Yes. Go4WhatsUp exposes an MCP server, so an AI assistant can read conversations, look up customers and send approved messages through it under scoped permissions — the same approach Inwizards uses when it builds MCP servers for clients.
Businesses whose customers already live on WhatsApp — retail and e-commerce, pharmacies and clinics, restaurants, real estate, schools, travel and professional services — in India, the GCC, the UK and Europe, with a team of one to fifty agents and an owner who would rather read a nightly brief than watch a live dashboard.
Features, plans, the free tier and the demo are on go4whatsup.com. Go4WhatsUp and OnlineeMenu are products of Inwizards Software Technology.
Watch the AI answer your customers' messages
Tell us which systems you run and which languages your customers write in. We connect a WhatsApp number, wire one integration and run a real conversation end to end — with the AI replying, translating and handing over.